Press Realeases

A well-written press release is an excellent communication tool to get a group’s message out to the public. Groups utilizing accepted press release “etiquette” will draw attention to their ideas and events much more effectively than those who do not.
General tips:

Call Full Spectrum Media 954-239-9733
Keep the news brief.
Remember to answer the five [...]

Paradise Coast Media

There is no better place to be in the media business than sunny south Florida. I call it Paradise Coast Media
A melting pot of good honest companies that love to do business with one another. Various vertical markets that compete on a New York style level in paradise surrounding’s. One reason business [...]

Synergy Media

Synergy Media
The common goal when picking a solid Public Relations firm for your campaign is that there is synergy between client and company. Here are a couple things to look for when interviewing a PR or Marketing company

Know the company is reputable…do your homework
Pay attention to the initial feeling you get when [...]

Telemarketing Tips

Have a clear objective.
It’s important to know why you’re calling before you-or your phone salespeople-make the call. What is your goal for each phone call? What do you want your prospect to do as a result of your phone call? Know your goal, and craft your sales message around it.
Know your prospect.
Companies who make calls [...]

Make convention networking fun

CONVENTIONS, uhhg… yeah they are fun for the fist half hour but after that everyone looks the same. Well it dosent have to be so boring, besides where else can you go to get so much free stuff. Not to mention you just might meet someone there and do some business.
Here are a [...]

Brochure writing… Don’t underestimate the power of words

Don’t make the mistake of focusing on your company or your product on the brochure’s cover. Instead focus on an idea that will endorse your company or your product in the customer’s mind.
Brochure copy should focus on your customer, not your product.
The copy should make the customer feel that you understand and sympathize with his [...]

Southe Florida Networking, you just have to do it!!

Have you ever attended a networking event, collected a bunch of business cards, and when you go through them the next day, you can’t remember who many of them are? Or try to think of someone you met and had a conversation with, but you can’t remember their name or their business to look them [...]

Postcards are soo flippin cool!!

There is nothing like having a cool postcard that showcases your business and or service.
SEND A POWERFUL MESSAGE WITH THE
RIGHT BUSINESS POSTCARDS
Postcards pack a powerful punch and provide a better response rate than other traditional methods.
Direct Mail Postcards are a great choice to:

Launch a new product or service
Advertise a sale or special offer
Inform customers about [...]

3 Foot Rule

This is the power of networking and business building.

What You Need to Know Before Submitting Your Brochure to a Printer

What You Need to Know Before Submitting Your Brochure to a Printer
Brochures can be an effective tool in your marketing collateral arsenal.
With the abundance of available software tools that can facilitate brochure design, like Adobe Photoshop, Illustrator, Quark Xpress, and Microsoft Publisher, many home business owners decide to create their own brochures. But there are [...]